The Economic Effects of Social Media in Online Sales

  • Andreea Nistor Stefan cel Mare University of Suceava
Keywords: Social networks, Social media, E-commerce, Online sales, Covid-19


Over the last few years, the new technologies have "invaded" both the social and the economic perimeter, changing the way people communicate with each other remotely, through the creation of a digital society. In addition to its maturation over time, social media offers real opportunities for growth in the market, remaining to date the largest area with the potential for economic growth. This paper aims to analyze the economic effects of the media in the formation of a digital society, which generates sales and profit. The methodology used to analyze social media in the context of the economic relations system is the date of logical and comparative analysis used through the literature. This paper highlights the economic effects of using new media in terms of online sales both before the pandemic generated by Covid-19 and during the coronavirus period. The use of social networks has the role of intensifying the competition between companies from a microeconomic point of view. On the other hand, at the macroeconomic level, the use of social networks helps to develop the internal market, but at the same time, the costs for maintaining and controlling economic institutions will also increase.


[1] Maha A. The Challenges and Opportunities of Social Media in the Hospitality Industry. A Study of the North East Region of Romania, EIRP Proceedings, Galați, 2015, Vol 10.
[2] Shaw A. How Social Media Can Move Your Business Forward, Forbes; 2018. Available from:
[3] Chen F-W, Fu LW, Wang K, Tsai S-B. The Influence of Entrepreneurship and Social Networks on Economic Growth-From a Sustainable Innovation Perspective, Sustainability 2018, 10, 2510, p. 5-7.
[4] Papachristou IA. The social media in the economy. Catalunya; 2013, p.2-3
[5] Internet World Stats, 2020. Available from:
[6] Young J. Global ecommerce sales to reach nearly $3.46 trillion in 2019, Digital Commerce 360; 2019. Available from:
[7] Karakiza M. The Impact of Social Media in the Public Sector, ScienceDirect, Spain. 2015; p. 385-387.
[8] Roser M, Ritchie H, Ortiz-Ospina E. The Internet’s history has just begun, Our world in data, 2020. Available from:
[9] Popular Online Shopping Categories in Different Parts Of The World, Simtech Development, 2019, [Online]. Available from:
[10] . Edosomwan SO Prakasan SK, Kouame D, Watson J. The history of social media and its impact on business, The Journal of Applied Management and Entrepreneurship. 2011; 16(3).
[11] Meyer S. Understanding the COVID-19 Effect on Online Shopping Behavior, BigCommerce, 2020, [Online]. Available from:
[12] What The Coronavirus (COVID-19) Means For Marketers, 2020, [Online]. Available from:
[13] What types of products did you buy online during the coronavirus (COVID-19) pandemic in Romania?, Statista; 2020, [Online]. Available from:
How to Cite
Nistor, A. (2020). The Economic Effects of Social Media in Online Sales. LUMEN Proceedings, 13, 82-92.