Consumer Behavior during On-line Shopping
Keywords:
Marketing; purchase decision; e-commerce; consumer behavior.
Abstract
The main objective of this study is to offer a theoretical and conceptual basis to illustrate the differences that exist in the consumer’s behavior, during the online and offline purchasing processes. Afterwards, we want to identify a few basic factors which influence the consumers’ decision on whether or not to buy from the respective online channel. Finally, we will show the managerial implications of the way in which, the online sellers can use this knowledge to improve their online stores, to make them more attractive and get more online customers.
References
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[4] Bagchi K., Mahmood M. A. "A Longitudinal Study of Business Model of On-Line Shopping Behavior Using a Latent Growth Curve Approach." Proceedings of the Tenth Americas Conference on Information Systems, New York, NY, " Journal of Retailing. 2004; 77: 511-535.
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[8] Childers T. L., Carr C. L., Peck J., Carson S. (2001). “Hedonic and utilitarian motivations for online retail shopping behavior,” Journal of Retailing. 2001; 77(4): 511-535.
[9] Cho J. (2004). "Likelihood To Abort An Online Transaction: Influences From Cognitive Evaluations, Attitudes, and Behavioral Variables," Information & Management. 2004; 41: 827-838.
[10] Citrin A. V., Stem Jr. D. E., Spangenberg E. R., Clark M. J. "Consumer Need for Tactile Input: An Internet Retailing Challenge," Journal of Business Research. 2003; 56 (11): 915-923.
[11] Comegys, C., Hannula, M., Váisánen, J. “Effects of consumer trust and risk on online purchase decision-making: A comparison of Finnish and United States students”, International Journal of Management. 2009; 26(2): 295-308.
[12] Garbarino E., Strabilevitz M. "Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation," Journal of Business Research. 2004; 57: 768-775.
[13] Goldsmith, R. E. "Using the Domain Specific Innovativeness Scale to Identify Innovative Internet Consumers," Internet Research-Electronic Networking Applications and Policy. 2001; 11(2): 149-158.
[14] Goldsmith R. E., Flynn L. R. “Bricks, clicks, and pix: apparel buyers’ use of stores, internet, and catalogs compared”, International Journal of Retail & Distribution Management. 2005; 33(4): 271-283.
[15] Hermes N. “Fiscal decentralization in developing countries”, De Economist. 2000; 148(5): 690-692.
[16] Ho C., Wu W. “Antecedents of consumer satisfaction on the Internet: an empirical study of online shopping,” Proceedings of the 32nd Hawaii International Conference on System Sciences; 1999
[17] Hofacker C.R. Internet Marketing, 3rd ed., Wiley, New York; 2001
[18] Huang M. H. "Modeling Virtual Exploratory and Shopping Dynamics: An Environmental Psychology Approach," Information & Management. 2003; 41(1): 39-47.
[19] Keeney R.L. “The value of internet commerce to the customer”, Management Science, 1999; 45(4): 533-542.
[20] H. Kim J. Song , The Quality of Word-of Mouth in the Online Shopping Mall Journal of Research in Interactive Marketing. 2010; 4 (4): 376-390.
[21] Laudon K. C., Traver C. G. E-Commerce Business. Technology. Society, 5th edition, Prentice Hall, New Jersey; 2009.
[22] Li H., Kuo C., Russell M. G. "The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior," Journal of Computer-Mediated Communication. 1999; 5(2).
[23] Lim H., Dubinsky A. J. “Consumers’ perceptions of e-shopping characteristics: An expectancy-value approach”, The Journal of Services Marketing. 2004; 18(6): 500-513.
[24] Limayem M., Khalifa M., Frini A. "What Makes Consumers Buy From Internet? A Longitudinal Study of Online Shopping," IEEE Transactions on Systems, Man, and Cybernetics-Part A: Systems and Humans. 2000; 30(4): 421-432.
[25] Schultz Don E., Peltier J. "Social media's slippery slope: challenges, opportunities and future research directions", Journal of Research in Interactive Marketing. 2013; 7 (2):86-99.
[26] Swaminathan V., Lepkowska-White E., Rao B. P. "Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange," Journal of Computer-Mediated Communication. 1999; 5(2).
[27] Wang C. L., Ye L. R., Zhang Y., Nguyen D. D. “Subscription to fee-based online services: What makes consumer pay for online content?” Journal of Electronic Commerce Research. 2005; 6(4): 301-311.
[2] Alreck P., Settle R. B. (2002). "Gender Effects on Internet, Catalogue and Store Shopping," Journal of Database Marketing. 2002; 9(2):150-162.
[3] Badrinarayanan E., Beccera E., Kim C. H., Madhavaram S., Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: Initial evidence from the U.S. and South Korea, Journal of the Academy of Marketing Science. July 2010: 40(4).
[4] Bagchi K., Mahmood M. A. "A Longitudinal Study of Business Model of On-Line Shopping Behavior Using a Latent Growth Curve Approach." Proceedings of the Tenth Americas Conference on Information Systems, New York, NY, " Journal of Retailing. 2004; 77: 511-535.
[5] Bellman S., Lohse G., Johnson E. “Predictors of online buying behavior” Communications of the ACM. 1999; 42(12):32-38.
[6] Brown M., Pope N., Voges K. "Buying or Browsing? An Exploration of Shopping Orientations and Online Purchase Intention," European Journal of Marketing . 2004; 37 (11/12): 1666-1685.
[7] Chang M. K., Cheung W., Lai V. S. "Literature Derived Reference Models for the Adoption of Online Shopping," Information & Management. 2005; 42: 543-559.
[8] Childers T. L., Carr C. L., Peck J., Carson S. (2001). “Hedonic and utilitarian motivations for online retail shopping behavior,” Journal of Retailing. 2001; 77(4): 511-535.
[9] Cho J. (2004). "Likelihood To Abort An Online Transaction: Influences From Cognitive Evaluations, Attitudes, and Behavioral Variables," Information & Management. 2004; 41: 827-838.
[10] Citrin A. V., Stem Jr. D. E., Spangenberg E. R., Clark M. J. "Consumer Need for Tactile Input: An Internet Retailing Challenge," Journal of Business Research. 2003; 56 (11): 915-923.
[11] Comegys, C., Hannula, M., Váisánen, J. “Effects of consumer trust and risk on online purchase decision-making: A comparison of Finnish and United States students”, International Journal of Management. 2009; 26(2): 295-308.
[12] Garbarino E., Strabilevitz M. "Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation," Journal of Business Research. 2004; 57: 768-775.
[13] Goldsmith, R. E. "Using the Domain Specific Innovativeness Scale to Identify Innovative Internet Consumers," Internet Research-Electronic Networking Applications and Policy. 2001; 11(2): 149-158.
[14] Goldsmith R. E., Flynn L. R. “Bricks, clicks, and pix: apparel buyers’ use of stores, internet, and catalogs compared”, International Journal of Retail & Distribution Management. 2005; 33(4): 271-283.
[15] Hermes N. “Fiscal decentralization in developing countries”, De Economist. 2000; 148(5): 690-692.
[16] Ho C., Wu W. “Antecedents of consumer satisfaction on the Internet: an empirical study of online shopping,” Proceedings of the 32nd Hawaii International Conference on System Sciences; 1999
[17] Hofacker C.R. Internet Marketing, 3rd ed., Wiley, New York; 2001
[18] Huang M. H. "Modeling Virtual Exploratory and Shopping Dynamics: An Environmental Psychology Approach," Information & Management. 2003; 41(1): 39-47.
[19] Keeney R.L. “The value of internet commerce to the customer”, Management Science, 1999; 45(4): 533-542.
[20] H. Kim J. Song , The Quality of Word-of Mouth in the Online Shopping Mall Journal of Research in Interactive Marketing. 2010; 4 (4): 376-390.
[21] Laudon K. C., Traver C. G. E-Commerce Business. Technology. Society, 5th edition, Prentice Hall, New Jersey; 2009.
[22] Li H., Kuo C., Russell M. G. "The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior," Journal of Computer-Mediated Communication. 1999; 5(2).
[23] Lim H., Dubinsky A. J. “Consumers’ perceptions of e-shopping characteristics: An expectancy-value approach”, The Journal of Services Marketing. 2004; 18(6): 500-513.
[24] Limayem M., Khalifa M., Frini A. "What Makes Consumers Buy From Internet? A Longitudinal Study of Online Shopping," IEEE Transactions on Systems, Man, and Cybernetics-Part A: Systems and Humans. 2000; 30(4): 421-432.
[25] Schultz Don E., Peltier J. "Social media's slippery slope: challenges, opportunities and future research directions", Journal of Research in Interactive Marketing. 2013; 7 (2):86-99.
[26] Swaminathan V., Lepkowska-White E., Rao B. P. "Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange," Journal of Computer-Mediated Communication. 1999; 5(2).
[27] Wang C. L., Ye L. R., Zhang Y., Nguyen D. D. “Subscription to fee-based online services: What makes consumer pay for online content?” Journal of Electronic Commerce Research. 2005; 6(4): 301-311.
Published
2018-12-10
How to Cite
NĂSTASE, C., BÎJA, M. S., & GRIGORIE, S. (2018). Consumer Behavior during On-line Shopping. LUMEN Proceedings, 6(1), 57-67. https://doi.org/10.18662/lumproc.62
Section
Economics and Development Policies
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