Reflection of Business Activities by Mass Media
Abstract
In the current era of globalization, most people in society depend on information and communication to stay connected with the world. Information is the key to an efficient market operation and thus plays an essential role in all aspects of business, commerce and industry. An efficient and rich information environment allows economic actors to make informed choices, provides channel businesses to reach existing and potential customers, and supports public-private dialogue, including enabling environmental reform strategies business.
Media is a tool to transfer information, concepts and ideas to the public (readers, listeners, or viewers). This tool is important in disseminating information, making it possible to exchange communication and disseminate knowledge that is vital to societies and cultures. Nowadays, the media is becoming more and more widely applied in more and more areas, being connected to all media technologies, not only limited to personal relationships, but also to business, where it plays an important role.
In this context, we developed a research regarding the reflection of business activity in written media from Suceava County in the first months on 2017. We compared the main two local newspapers with the aim to identify how they have communicated the same information from business area (local and international) to the audience. We found out that there are differences, sometimes significant, between the two newspapers, and on this bases, we made a portrait of each newspaper.
References
[2] Picard RG, (editor). Measuring Media Content, Quality, and Diversity. Approaches and Issues in Content Research. Turku School of Economics and Business Administration, Business Research and Development Centre Media Group. 2000: 38. [cited 2018 Feb 02 Available from
[3] http://www.robertpicard.net/files/Measuring_Media_Content_Quality_Diversity_Book.pdf
[4] Alexander A, Owers J, Carveth R, Hollifield AC, Greco AN, editors. Media Economics. Theory and Practice. Third edition. [Internet] New Jersey: Lawrence Erlbaum Associates, Inc. 2004: 4. [cited 2018 March 07]. Available from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.476.3955&rep=rep1&type=pdf
[5] Buchnowska D. Social Business - A Conceptual Framework. Business Informatics.2013; 4(30): 44-54. [cited 2018 March 02] Available from http://www.dbc.wroc.pl/Content/24989/Buchnowska_Social_business_a_conceptual_framework.pdf
[6] Van der Wurff R, Bakker P, Picard RG. Economic Growth and Advertising Expenditures in Different Media in Different Countries. Journal of Media Economics. 2008; 21: 28-52. [cited 2018 March 10] Available from http://www.robertpicard.net/files/econgrowthandadvertising.pdf
[7] Fogarty BJ. Determining Economic News Coverage. International Journal of Public Opinion Research. [Internet] 2005; [cited 2018 March 10] 17(2): 149-172. Available from http://www.umsl.edu/~fogartyb/IJPOR_Publication.pdf
[8] Coman C. Relatiile publice si mass-media. Iasi: Editura Polirom; 2004: 140
[9] http://www.obiectivdesuceava.ro/arhiva-obiectiv/
[10] https://www.monitorulsv.ro/arhiva
Copyright (c) 2018 LUMEN Proceedings

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Selection and peer-review under responsibility of the Organizing Committee of the conference. This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.