Reflection of Business Activities by Mass Media

Abstract

In the current era of globalization, most people in society depend on information and communication to stay connected with the world. Information is the key to an efficient market operation and thus plays an essential role in all aspects of business, commerce and industry. An efficient and rich information environment allows economic actors to make informed choices, provides channel businesses to reach existing and potential customers, and supports public-private dialogue, including enabling environmental reform strategies business.

Media is a tool to transfer information, concepts and ideas to the public (readers, listeners, or viewers). This tool is important in disseminating information, making it possible to exchange communication and disseminate knowledge that is vital to societies and cultures. Nowadays, the media is becoming more and more widely applied in more and more areas, being connected to all media technologies, not only limited to personal relationships, but also to business, where it plays an important role.

In this context, we developed a research regarding the reflection of business activity in written media from Suceava County in the first months on 2017. We compared the main two local newspapers with the aim to identify how they have communicated the same information from business area (local and international) to the audience. We found out that there are differences, sometimes significant, between the two newspapers, and on this bases, we made a portrait of each newspaper.