Advertising and Promotion in Rural Tourism in Romania. A Content Analysis of Social Media Advertisement. Case Study
Abstract
This paper describes a social media campaign, as a pre-launch stage, for an innovative tourism project, located in Romanian rural area. The process was started by creating social media profiles for the channels relevant to our target audience that we and our team are comfortable with (Facebook, Twitter, YouTube, LinkedIn, etc.). Depending on the type of campaign we’re running, some of these channels will be more relevant than others. Thinking about which networks our target audience is most likely to be active on and start building an online presence in the appropriate spaces.
Social media is one of the best ways to spread the word about campaign in advertising and promotion. Once we’ve created the accounts we want to use, we were regularly rotating content, such as news, blog posts, images, videos or quotes. Consistently posting interesting, relevant content helped engaging with our followers and starting to build an online community. The content analysis can also identify and reach out to influencers in our space to help build awareness about teaser campaign and the innovative tourism product
References
[2] https://www.linkedin.com/in/onu-razvan. 2018 Retrieved from activity/shares/ca/share-analytics/urn:li:activity:6394725953523707904/
[3] https://www.zelist.ro/monitor. March 2018. Retrieved from https://www.zelist.ro
[4] LinkedIn. March 2018. marketing-solutions/audience. Retrieved from business.linkedin.com: https://business.linkedin.com/marketing-solutions/audience
[5] Minazzi R. Social Media Impacts on Travel Suppliers: Social Media Marketing. In Social Media Marketing in Tourism and Hospitality; 2015; 77-126.
[6] Minazzi, R. (2015). Social Media Metrics and Analysis. Social Media Marketing in Tourism and Hospitality, Springer, Cham; 2015: 137-163.
[7] Onu, R. Cine esti tu...Razvan Onu? (G. Roman, Interviewer); February 8 2018.
[8] Onu R. Teaser Campaign in Advertising and Promotion. A Content Analysis of Social Media Advertisement in Rural Tourism in Romania. Case Study. International Students’ Conference on Communication (p. currently in process of publication). Cluj-Napoca: Babes-Bolyai University, International Students’ Conference on Communication 6 th Edition. 2018.
[9] Onu R., Martin G. Innovation in Tourism at Cold Mountain. Studies and Researches from Socio-Human Sciences Domain 13th edition (currently in process of publication). Cluj-Napoca: Romanian Academy, Socio-Human Research Department; 2017.
[10] Snyder Bulik B. Over 1 billion ways to say "Come visit". Advertising Age, Business Source Complete. 2012; 29.
[11] Tourism_SMEs_in_a_Digital_Environment_Literature_Review. (2018, April). Retrieved from https://www.researchgate.net: https://www.researchgate.net/publication/320917102_Tourism_SMEs_in_a_Digital_Environment_Literature_Review
Copyright (c) 2018 LUMEN Proceedings
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Selection and peer-review under responsibility of the Organizing Committee of the conference.
This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.