Integrated Strategic Communication in Romanian Organizations

  • Florin Mesaroş "Valahia" University of Targoviste, Doctoral School of Economics and Humanities
  • Irina Antoaneta Tănăsescu "Valahia" University of Targoviste
Keywords: communication, integration, stakeholder, organization, strategy

Abstract

The strategic communication goes beyond the area of public relations and focuses mainly on strategies that create, develop, and control the success of an organization.

Strategic communication also includes traditional practices of institutionalized organizational communication to use the messages much more easily when interacting with internal and external stakeholders. Wishing to find a better strategy to programme any internal or external communication, the organizations develop different kinds of strategic plans meant to support the management process, starting with the mission and vision statement and ending with the evaluation of achieved goals. The following example - Integrated Strategic Communication (ISC)- shows the ways the integrated strategic communication can be reached in Romanian organizations.

Author Biographies

Florin Mesaroş, "Valahia" University of Targoviste, Doctoral School of Economics and Humanities

PhD student, "Valahia" University of Targoviste, Doctoral School of Economics and Humanities

Irina Antoaneta Tănăsescu, "Valahia" University of Targoviste

Associate Professor, "Valahia" University of Targoviste

References

Agabrian, M. (2008). Strategii de comunicare eficientă. Institutul European

Arsith, M. (2008). Comunicarea informală în organizaţii. Acta Universitatis Danubius, 2(1), 59-64. http://journals.univ-danubius.ro/index.php/communicatio/article/view/390/365

Bartels, A., & Weiss P. (2019). Performance effects of privatisation: an empirical analysis of telecommunication companies in Germany and Romania. HOLISTICA – Journal of Business and Public Administration, 10(2), 7-22. https://doi.org/10.2478/hjbpa-2019-0012

Brătianu, C. (2018). A holistic view of the organizational knowledge dynamics. HOLISTICA – Journal of Business and Public Administration, 9(2), 7-22. https://doi.org/10.2478/hjbpa-2018-0009

Cabin, P., Dortier, J. F. (Eds.). (2012). Comunicarea [Communication] (L. Rosca & R. Surugiu, Trans.). Polirom Publishing House. (Original work published 1999).

Chiciudean, I., & David, G. (2011). Managementul comunicării în situaţii de criză [Crisis communication management]. Comunicare Publishing House

Grigoras-Ichim, C.-E., & Morosan-Danila, L.(2020). Analysis of the Correlation Managerial Decisions - Interim Financial Statements. In A. Grigorescu & V. Radu (vol. ed.), Lumen Proceedings: Vol. 11. 1st International Conference Global Ethics -Key of Sustainability (GEKoS) (pp. 203-211). Iasi, Romania: LUMEN Publishing House. https://doi.org/10.18662/lumproc/gekos2020/21

Gronstedt, A. (2000). The customer century. Lessons from world-class companies in integrated marketing and communications. Routledge

Harris, E. T., & Nelson, D. M. (2009). Applied Organizational Communication. Theory and Practice in a Global Environment (3rd ed.). Taylor & Francis Group.

Popescu, D. M. (2010). Comunicare şi negociere în afaceri [Business communication and negotiation]. Bibliotheca Publishing House

Rus, F. C. (2007). Comunicarea interpersonală, Factor determinant în campaniile comunicării publice şi al celor de PR. Transylvanian Review of Administrative Sciences, 19, 86-91. https://rtsa.ro/rtsa/index.php/rtsa/article/view/164/160

Stegăroiu, I. (2008). Economie industrială – o abordare epistemologică [Industrial economics - an epistemological approach]. Bibliotheca Publishing House.

Stegăroiu, I., Radu, V., Simsek, H., & Tăbîrcă, A.I. (2020). Impact of Leadership Team Values and Performance on Organizational Behavior. In I. Panagoreţ & G. Gorghiu (vol. ed.), Lumen Proceedings: Vol. 10. International Conference Globalization, Innovation and Development. Trends and Prospects (G.I.D.T.P.) (pp. 241-251). Iasi, Romania: LUMEN Publishing House. https://doi.org/10.18662/lumproc/gidtp2018/27

Tăbîrcă, A. I., Ivan, O. R., Radu, F., & Djaouahdou, R. (2019). Qualitative Research in WoS of the Link between Corporate Social Responsibility and Corporate Financial Performance. Valahian Journal of Economic Studies, 10(1), 107-118. https://doi.org/10.2478/vjes-2019-0011

Tudoran (Niculiţă), V. I., Opri şan, O., & Dumitrache ( Şerbănescu), A. M. (2020). Implementation of the Integrated Management System for Quality –Food Safety –Development Strategy for the Dobrogea Tourism Service. In A. Grigorescu & V. Radu (vol. ed.), Lumen Proceedings: Vol. 11. 1st International Conference Global Ethics -Key of Sustainability (GEKoS) (pp. 236-245). Iasi, Romania: LUMEN Publishing House. https://doi.org/10.18662/lumproc/gekos2020/24

Vasile, D. (2000). Tehnici de negociere şi comunicare [Negotiation and communication techniques]. Expert Publishing House.

Widyanti, R., Basuki, & Susiladewi. (2020). Do Leadership Style and Organizational Communication Increase to Organizational Commitment? Study Among Hospital Staff. HOLISTICA – Journal of Business and Public Administration, 11(2), 17-24. https://doi.org/10.2478/hjbpa-2020-0016

Published
2021-09-03
How to Cite
Mesaroş, F., & Tănăsescu, I. A. (2021). Integrated Strategic Communication in Romanian Organizations. LUMEN Proceedings, 15, 208-217. https://doi.org/10.18662/lumproc/gekos2021/18