The Effect of Management and Marketing on the Dynamics of the Number of Legitimate Athletes from the Romanian Handball and Basketball Federations

  • Corneliu Miron PhD student, State University of Physical Education and Sports Chisinau
  • Marin Chirazi Professor PhD, Alexandru Ioan Cuza University of Iasi
Keywords: sports education, sports federations, legitimate athletes, sports management and marketing, social policies


The research follows the evolution of the number of legitimate athletes, of the number of coaches and of the number of departments (clubs) within two sports federations: the Romanian Basketball Federation and the Romanian Handball Federation. The statistics show a different dynamic regarding the number of legitimate athletes in the period 1992-2019, the study making a comparison between the two federations in terms of management programmes and the impact thereof on the dynamics of the number of athletes, coaches and number of departments.

The research started from the hypothesis that the type of management and marketing applied at the federation level is very important because it directly influenced the existence of the number of clubs, coaches and implicitly the number of legitimate athletes, in the context in which both federations are national structures under the control of the Ministry of Youth and Sports and funded from a single source, to a large extent. The data were collected from the National Institute of Statistics of Romania, from the Ministry of Youth and Sports and from the website of the two Federations. The study refers to certain differences in the application of management and marketing strategies and the evolution of the 2 federations. The research also offers some explanations from a social, economic and political perspective of the dynamics of the compared parameters.


Borza, A. (2003). Management strategic si competitivitate in afaceri [Strategic management and business competitiveness]. Dacia.

Chirazi, M. (2020). Practicing Sports in Romania at the School Level. Lumen Proceedings: Vol. 12: 4th International Scientific Conference SEC -IASR 2019 (pp. 90-96). LUMEN Publishing House.

Conway, D.G., (2009). The Event Manager’s Bible: The complete guide to planning and organising a voluntary or public event (3rd revised and updated edition). How To Books Ltd.

DeGaris, L. (2008). Sport Marketing Consulting Strategies and Tactics: Bridging the Academy and the Practice CHOREGIA, 4(2), 11-20. (2010 February 3). Federatia Română de Handbal a stabilit punctele pentru strategia de dezvoltare a handbalului [The Romanian Handball Federation has established the points for the handball development strategy].

Eurostat. (2018). Sport Statistics. Retrieved February 3, 2021, from (n.d.). Istoricul baschetului din România şi al Federaţiei Române de Baschet [History of basketball in Romania and of the Romanian Basketball Federation]. Retrieved January 20, 2021, from

Lazăr, I., Vereș, V., Marton, M., Lazăr, S. P. (2004). Management general [General management]. Risoprint.

Mihai, A. L. (2013). The Strategic Sport Marketing Planning Process. Manager Journal, 17(1), 230-236.

Mihăilescu, N. (2006). Management, Marketing, Legislaţie în activitatea sportivă [Management, Marketing, Legislation in sports activity]. Pitesti University Publishing House.

Ministry of Sports. (2016). Strategia de dezvoltare a sportului în România - perioada 2016 -2032 [Sport development strategy in Romania - period 2016 -2032]. Retrieved February 25,2020, from

National Institute of statistics [INS]. (2020). Sportivi legitimati pe federatii sportive [Legitimate athletes registeres on sports federations]. Retrieved February 18, 2021, from

Oprişan, V. (2001). Marketing şi comunicare în sport [Marketing and communication in sports]. Uranus.

Smith, A. C. T. (2008). Introduction to Sport Marketing. Elsevier Butterworth-Heinemann.

Stoian, I. (2018). Periodic testing - a prerequest for an exact determination of physical training standard. In V. Griore, M. Stanescu & M. Paunescu (Eds.), The European Proceedings of Social & Behavioural Sciences (pp. 318-324). Future Academy.

Voicu, A. V. (1998). Managementul organizaţiilor şi activităţii sportive [Management of sports organizations and activity]. Risoprint.

How to Cite
Miron, C., & Chirazi, M. (2022). The Effect of Management and Marketing on the Dynamics of the Number of Legitimate Athletes from the Romanian Handball and Basketball Federations. LUMEN Proceedings, 17, 465-474.